Wednesday, May 14, 2008

Every detail of your work and/or life

Yesterday, I was working in the "western addition" area of San Francisco. The city of San Francisco is made up of different parts because the city is so big. And each part got their own name by the diversity of the people and what the area looks like. Western Addition area is mainly all african-americans. Some parts of the area not so safe, and some parts of the area is ok. To make a long story short, I was in and out of meetings all day yesterday outside of the office. I only had about 45 mins to eat lunch, so I decided to get a quick bite to eat. Some weird "big" african american lady walks in and starts disturbing the people that were eating alone. Then she came up in my face (about 2 inches away) and asked me if she can ask me something, but then she's like "never mind." 5-10 seconds later I notice that my cell phone was gone. That lady TOOK my cell phone. I went out to get it back, I was so scared, I didn't know what to do. All I can think about is that I don't have any of my friends and family's numbers and I need it. So i stood up to her and asked for it back, then she decided that she wanted me to give her money for me to get MY CELL PHONE back. So I just said to her that she can talk to the cops, and I walked away. Then she called me back, and THREW my cell phone at me and it fell on the ground. THANK GOD it was ok and I'm ok, but I was still scared off my butt!

Sometimes things that you would never think about that would happen to you, it SOMETIMES WILL!!! Thank god I noticed my phone was gone.

As I went to one of my meetings, I met the lady there and she wasn't very "friendly" per se. She TRIED to be friendly when you can tell that she didn't want to be. My job was to simply ask her if it was ok for me to present myself to the seniors that come into her center, and do "events" with them. I'm taking my time out to try to do a "good deed" for her senior center, and she's not very welcoming. This job of mine seems like it's more challenging each time I set up a meeting. :( But I'm still going to try my best. I'm not going to give up. I hope to give you guys more information about this non-profit job as I gain more experience myself. :)

Sunday, May 11, 2008

Nonprofit Marketing

So, as you all know, I work at a nonprofit organization. Since I just started about 7 months ago, I've been told, for every person that is hired into this department at this company, it takes a good year to know how to do our job. My job is to make sure I do well in my outreach to the community to be able to bring in good referrals for our department.

What is a good way to market and sell our services to the Senior community? There are many obstacles to overcome in order to have a successful outcome. This area of work is called "long-term sales." We can not accept seniors that are too healthy into our program, and yet we can not accept anyone that needs 24 hr care (which is called a Skilled Nursing Level of care). So what do I do to reach those seniors? How can I reach those seniors? How can I convince them that our program is the best out there? How can I convince them that our primary care physicians can be trusted? (that's one criteria to be in our program is that they have to be "ok" to change their PCP's.) How can someone say "ok, I no longer want my in-home support service? (With our program, we do have Home Care available, but that department isn't very big.)

I've had a rough month and a half, so I haven't been here to write. I'm hoping to get your opinion and your help to answer my questions. I don't really have too much time to go read books about how to market to seniors because my boss and the C.A.O of our company expects results pretty quickly.

I'm gonna try to write out all my situations about marketing and my job here, so I can get all of you to give me some feed back.

Another Monday, another tough week ahead....wish me luck. :)